Gambling Laws: Norway is set to step up efforts to combat unauthorized gambling operations by closing a long-standing loophole in the portions of its advertising laws relating to gambling products, it emerged this week.
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The country’s government is preparing to introduce amendments to the Broadcasting Act that would enable the Norwegian Media Authority to order local television distributors and Internet providers to prevent illegal gambling operators from advertising their products and services to Norwegian audiences.
For years, companies that are not licensed to operate in Norway have still been able to advertise their offering on Norwegian television because many TV stations broadcasting into the Scandinavian nation operate from outside the country.
Discussions that the existing loopholes in Norway’s advertising law should be closed so that such gambling companies are no longer able to market their products in the country have been underway since at least 2017. The Norwegian gambling regulator, Lotteri-og stiftelsestilsynet, launched a consultation on the matter in the spring of 2018.
At present, state-run Norsk Tipping and Norsk Rikstoto are the only two gambling operators allowed to advertise their offering across Norwegian TV. Norway is one of the few European nations to maintain the monopoly model as their preferred system for the provision of gambling services.
Lawmakers believe that only by keeping that model they will be able to protect the country’s population from gambling-associated issues.
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